COURSE DESCRIPTION
The Bachelor of Business Administration (BBA) is a dynamic and industry-relevant undergraduate degree program that offers in-depth knowledge and practical skills in the field of business and management. This three-year full-time course is designed to equip students with a strong foundation in various aspects of business, including marketing, finance, human resources, operations, entrepreneurship, and strategic management.
With a focus on developing leadership qualities, decision-making abilities, analytical thinking, and effective communication, the BBA program prepares students to take on managerial roles in both national and international corporate environments. The course blends academic theory with real-world business practices through case studies, internships, live projects, seminars, and interactive workshops.
Objectives
- To Provide a Strong Foundation in Business Concepts
- To Develop Managerial and Leadership Skills
- To Enhance Communication and Interpersonal Skills
- To Promote Entrepreneurial Thinking
- To Build Analytical and Critical Thinking Abilities
- To Provide Exposure to Real-World Business Practices