Bachelor of Arts ( B.A. )

COURSE DESCRIPTION

The Bachelor of Business Management (BBM) is a comprehensive undergraduate program designed to provide students with foundational knowledge and practical skills in business, leadership, and management. The course is structured to prepare students for a dynamic business environment by developing their critical thinking, analytical, communication, and decision-making abilities.

This three-year degree program delves into various aspects of business operations, such as finance, marketing, human resource management, operations, and strategic planning. Through a mix of theoretical learning and practical application, students gain an in-depth understanding of how businesses function in the local and global markets.
The curriculum incorporates contemporary management principles, business ethics, entrepreneurship, digital business practices, and real-world case studies to ensure graduates are industry-ready. BBM also encourages innovation, adaptability, and a global mindset, essential traits for future business leaders.