Bachelor of Arts ( B.A. )

COURSE DESCRIPTION

The Bachelor of Media Management (BMM) is an undergraduate program designed to develop future professionals and leaders in the dynamic field of media, communication, and content management. This interdisciplinary course integrates principles of media studies, business administration, marketing, public relations, and digital technology, providing students with a comprehensive understanding of how media functions in the global context.

Throughout the three-year program, students are exposed to a wide spectrum of subjects ranging from mass communication theories, media law and ethics, advertising, journalism, digital media, brand communication, and production techniques, to strategic management, consumer behavior, and media entrepreneurship. The curriculum combines theoretical insights with practical exposure, enabling students to analyze, manage, and create effective media campaigns across various platforms—print, broadcast, and digital.
Students gain hands-on experience through workshops, internships, industry projects, media labs, and simulations, enhancing their abilities to operate real-world tools and technologies used in modern media organizations. The course also emphasizes creativity, strategic thinking, storytelling, and content development, along with the business aspects such as budgeting, planning, operations, and leadership in media enterprises.