Bachelor of Arts ( B.A. )

COURSE DESCRIPTION

The Diploma in Mass Communication is a specialized program designed to equip students with comprehensive knowledge and practical skills in the field of media and communication. This course blends theoretical frameworks with hands-on training to prepare students for dynamic careers across various media platforms including print, broadcast, digital, and public relations.

The curriculum is carefully structured to cover core areas such as journalism, advertising, public relations, media laws, digital media, and communication theories. Students learn the art of storytelling, content creation, scriptwriting, editing, reporting, and media production using modern tools and technologies. The program also focuses on developing soft skills such as public speaking, presentation techniques, and effective interpersonal communication.

Through practical assignments, field projects, workshops, and internships, students gain real-world exposure to the media industry. They get the opportunity to work with newsrooms, radio stations, advertising agencies, production houses, and social media teams, enhancing their professional readiness.